Buyer Intelligence/Entity drill-in
DemoCompounding Entity · Buyer Profile● Offer-ready · last touch Mar 18
Sarah & David Chen
4BR Westlake · $665K · Stage: Offer Prep → Under Contract
Touches
5
3 channels · 2 agents
BANT completion
96%
4 cumulative axes
Sentiment trajectory
↗
cautious → urgent → ready
Last touch
Yesterday
Jake Morrison + 1
Next best action
Draft offer
$665K + escalation clause
Multi-channel conversation timelineMar 3 – Mar 18
Mar 3
14:22
14:22
Phonevia Telnyx7 min · Jake Morrison
Initial discovery · Sarah
"We're looking 4BR, Westlake preferred. Budget around $600-700K. Good schools matter most."
Budget: 600-700KArea: WestlakeSchools: priority
Mar 8
10:10
10:10
Video meetingvia Zoom12 min · Lisa Park
Budget concern deep-dive · both spouses
"David joined. They're pre-approved with Chase at 6.25% — budget fear was rate movement, not qualification."
Spouses: both alignedLender: ChaseRate: 6.25% / 90d
Mar 11
09:45
09:45
Phonevia Telnyx5 min · Jake Morrison
Scheduling · Oakwood Dr showing
"David will drive out. Sarah joining by phone. Saturday 10am confirmed."
Showing: Mar 15 · Oakwood DrAttendance: hybrid
Mar 15
10:00
10:00
Video meetingvia Google Meet14 min · Jake Morrison + Chase lender
In-person showing + lender lease-deadline reveal
"Our lease ends May 31 — we need to be in before then. Chase confirmed rate-lock valid through closing."
Deadline: May 31 leaseUrgency: high
Mar 18
16:30
16:30
Phonevia Telnyx6 min · Lisa Park
Competitor mention · Compass
"Honestly a Compass agent reached out yesterday — same budget, different comps. We like you though."
Competitor: CompassIntent: stay w/ us
Cumulative entity summarySYNTHESIZED
Budget concern raised on call 1 was resolved during Zoom 2 when the Chase lender confirmed pre-approval. School district concern from Zoom 2 was addressed during the in-person showing on Mar 15. Timeline accelerated when the lease-deadline (May 31) surfaced on Google Meet 4, a detail never mentioned on any phone call. No single call tells this story — only the cumulative entity graph reveals budget resolution, spouse alignment, and lease-driven urgency compounding into offer-ready status.
BANT (cumulative)
Budget96% confidence
$600-700K · pre-approved Chase (rate locked 6.25% · 90d)
Confirmed call 1, verified by lender on Meet 4
Authority100% confidence
Sarah + David Chen. Both spouses aligned
Spouse named on call 3, joined in-person showing Mar 15
Need94% confidence
4BR Westlake · school district · Oakwood Dr is top pick
Priorities captured call 1, resolved Zoom 2 + in-person
Timeline92% confidence
Urgent. Lease expires May 31 · target under contract mid-April
Surfaced on Meet 4 (Chase lender present); no single call revealed this
Auto-generated next steps
Prepare offer at $665K based on 8 Westlake comparables ($638K-$682K)
Include escalation clause. Competing offer rumored
Coordinate with Chase lender for rate lock before May 1
Consolidate to Jake as primary. Reduce rep-handoff friction
Loop David on all future comms (email + text) per call 3
Competitor alert: Compass agent mentioned by Sarah on Mar 18, first time a competitor has surfaced. Battle card v2 last opened 14d ago; recommend manager review before offer submission.
Deal value $665K · Entity health degrading